LUTUM was born from a shared vision between Bill Price, entrepreneur and owner of Classic Wines and Price Family Vineyards, and winemaker Gavin Chanin. Their wine focuses on small-production, single-vineyard Pinot Noir and Chardonnay from prime vineyard sites in California. The name LUTUM is Latin for dirt or soil, referencing their mission to make wines that express these great sites, with little to mask the vineyards’ natural character. Together, they are the Bards of LUTUM.


Bill Price is proprietor of Classic Wines, LLC and Price Family Vineyards, LLC—including ownership and management of Durell Vineyard, Trip Vineyard, DuPont Vineyard, One Sky Vineyard and Gap’s Crown Vineyard. Classic Wines also has ownership interests in Kistler, Buccella, Three Sticks and LUTUM. Price is chairman of Kosta Browne Winery and Gary Farrell Winery.


Gavin Chanin is winemaker for LUTUM. He was named one of Forbes’ “30 under 30” in 2011, a “winemaker to watch” by San Francisco Chronicle in 2012, one of Food & Wine’s “winemakers of the year” in 2012, and was featured in Wine Enthusiast magazine’s “40 under 40” tastemakers in the wine industry for 2013. A recent article in Wine & Spirits prominently featured Chanin as a leader in “the shape of Chardonnays to come.”

Over the last few decades, California’s great Pinot Noir and Chardonnay sites have been recognized by the winemaking community. Bill Price owns and farms a few such sites—including the Durell Vineyard and Gap’s Crown Vineyard in Sonoma, and Gavin Chanin has over ten years of winemaking experience with other great vineyards within Santa Barbara County. Each vineyard has its own story. Our job is to let the wine tell it.
La Rinconada / Sanford & Benedict / La Encantada

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